AMA MAP BP
Experience Strategy & UX Design for a Quality Improvement App
A blood pressure quality improvement product for a scientifically proven program created by the American Medical Association (AMA).
Millions of preventable cardiovascular events occur each year. The leading risk factor is hypertension. To help reduce blood pressure in hypertension patients, the AMA has a goal to reduce the blood pressure of 5 million Americans with hypertension by implementing their quality improvement program into hospitals. The challenge was, the AMA’s clinical staff was not large enough or could not scale to meet this goal. To help with this, we created an on-demand quality improvement product to teach healthcare organization’s medical staff how to properly reduce blood pressure within their hypertension patients.
Problems to Solve
Translate an in person clinical program model made up of M(measure accurately), A(act rapidly) and P(partner with patients) to an online experience
Develop different roles, responsibilities and permissions to governance and support collaboration and progress of many users within the product all contributing to the same goal
Guide the hospital through the program by allowing shared visibility in progress and a clear understanding of the stages for the six month program
Provide e-learning on the proven clinical protocols and implementation activities to reducing patients blood pressure
Account for all phases of the program from onboarding a hospital, assigning teams, training, implementation and ongoing measurement
stages and features of the product
AMA came to us with the needed to build an on-demand, self serve training and implementation web based product for their blood pressure quality improvement program. Initially, we need to dive deep into understanding the program in its current state. We conduct a month of stakeholder interviews with their clinical team to understand the current process of onboarding a healthcare organization all the way to completing a six months hands on engagement with the AMA. While interviewing their team, we began to document all the ins and outs within the form of a service blueprint. We then spent two months collaborating with the AMA product team to conceptualize the new strategic direction for the service structure and features. To eventually presenting the direction to their executive team for sign off.
site architecture and permissions
After alignment was secured, I began defining the roles and responsibilities, task flows and information architecture for the three different audiences who would be collaborating within the tool. Since there are so many different participants within the program, based on the hospitals operational structure, we needed to define roles and responsibilities of the different types of members (organization leads, site leads and participants). These roles and responsibilities would determine the level of access to certain features within the experience.
We moved into a cadence of two meetings a week with the AMA product team as we began to ideate and create wireframes for the different features over a two month sprint period. Through the course of the project, I led a team of UX and UI designers in creating the vision I had conceptualized to finalizing a robust MVP that was developed and brought into testing.
onboarding and organization lead's homepage
add a site guided form
Onboarding and Team Creation
Since AMA MAP BP is an extensive 6 month program, hospitals need to understand the commitment and team needed to successfully implement the program. To begin, the hospitals primary decision maker needs to agree to the terms and add team members to delegate the execution of the program. To accommodate this, we created a specific onboarding flow with checks a long the way to educate and guide the decision maker from agreeing to the program to setting up their team.
training courses and course detail
Guided Training
A learning experience broken down into courses, chapters, and lessons that mimics the mental model of a textbook. We focused on building a user experience to support comprehension with interactive components and lesson knowledge checks. All roles within the tool have access to the training and are encouraged to understand the protocols, especially nurses and doctors who will be evolving the way they support patients with hypertension.
site lead's tasks and implementation activities
Implementation Activities Checklist
Once the Site Lead has completed their training, they are instructed to lead their nurse and doctor team through implementation activities. In order to complete the program, the site must have completed all activities and moved it to monitoring and sustaining progress.
monthly metrics and overall progress
Ongoing Metrics and Measurement Goals
Once the site has moved into a monitor and sustain state, they will begin to add monthly metrics to the tool. This will help the entire healthcare organization and the AMA be informed of any change with their hypertension patients blood pressure. This data is used to support the AMAs goal of reducing the blood pressure of 5 million Americans with hypertension.
Team
UX Strategy and UX Design Lead | Katie Larson
UX | Brandon Rich
Design Lead | Tony Fonte
Design | Jerry Benson
Business Analysis | Maja Cyrulik
Copy | Lena Singer
Developed by MERGE